Use Facebook’s Data to create the most appealing ads

Facebook has a treasure trove of information about all it’s users. The most popular use of this data is to allow digital marketers to run ads to people who fall into a specific demographic, exhibit certain behaviors or have certain interests. But did you know you could use Facebook’s data to better understand your potential customers and thus create more appealing creative (the pictures and copy used in advertisements are sometimes called the creative)?

Continue reading “Use Facebook’s Data to create the most appealing ads”

How Improving Accessibility can improve Search Engine Rankings

My wife, Abhaya Pothina, is the champion for accessible design at Disney. In discussions with her, I learnt of Web Content Accessibility Guidelines (or WCAG).

As I studied these guidelines, I realized that you can create a more accessible website by following some basic SEO best practices. While you need to do a lot more than SEO to get a fully accessible website, here are 5 things you can do to improve both the accessibility of your website and your search rankings at the same time.

Continue reading “How Improving Accessibility can improve Search Engine Rankings”